by Tania Basheer, Publisher

10 More Tips for SoHo Business Success

Vol . 2, Issue 4
27 Apr 2006
  In This Issue:
Living the dream is published by Tania Basheer, Blue Sky Coaching on the 27th of every month.

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  Welcome Quote of the Month
Welcome to Living the dream, my monthly e-zine written to inform, inspire and invite you to take action and start living your dream.

If you enjoy reading this e-zine, please pass it on to anyone else you think might enjoy it too.

'Enjoy the little things, for one day you may look back and realise they were the big things.'

 - Robert Brault

  Hi! From Tania

Hi Reader,

Do you know, I've never in my life had so many strangers come up to talk to me in my life as I've had since I've been pregnant.

I'm 26 weeks now (in case you were wondering) and daily, I'm asked when I'm due. It's actually 5 August, although I'm sure some people see me and think it must be any day now! Luckily for me, it's still a while away because we don't have the nursery organised yet.

I am however, expecting delivery of my new car tomorrow. I'm really excited about it too. It's a Mazda 6 luxury sports hatch and it just happens to be the perfect size to fit the baby pram, baby seat and tons of baby gear in the back.

I must say though, I was very offended to be offered only $3 000 as a trade-in on my 10-year-old Ford Laser Liata.  So, I went off and spent about $75 on car seat covers, new floor mats and wheel trims and, thanks to a beautiful detailing job by my client and friend Michael of Deluxe Detailing Solutions, the next dealer offered me $5000. That's more like it!

A great reminder of what a difference good presentation makes.    

Warm wishes,   


Tania Basheer - Publisher
Living the dream e-zine

  Feature: 10 More Tips for SOHO Business Success

Jane Pollak is a living example of how to turn a passion into a thriving business.

Is this one of your dreams?

Jane's career shot to a new level when she was asked to decorate a Ukrainian Easter egg for the annual Easter Egg Roll at the White House. Not long afterwards, this wife and mother was running a successful home-based business, speaking internationally about entrepreneurship and appearing on national TV, including NBC and CNN.

She has also written two books, Soul proprietor: 101 lessons from a lifestyle entrepreneur and Decorating eggs: exquisite designs with wax & dye.

Here are 10 of my favourite success tips from Jane, from her book Soul proprietor: 101 lessons from a lifestyle entrepreneur - 

  • Take care of your image and you will be taken seriously. Perception is everything. 'In the past, when I explained to people "I am an artist and my medium is Ukrainian Easter eggs" often, the response I received was patronising. I realised it would be up to me to establish the seriousness of my enterprise. I changed the way I exhibited my eggs from a whimsical bird's nest setting to showing them in glass showcases or under glass domes. The presentation informed the public that they were Art, cost a lot and were worth the money.'
  • It's necessary to dress the part. 'During the final session of a semester-long program I took for women business owners, an image consultant told me "Your haircut is too suburban." She asked me what image I would like to convey. "Artistic, sophisticated, stylish," I responded. After assessing me, she recommended a New York hair stylist, as well as an outlet for designer clothing. Our class had a reunion six months later and everyone loved my asymmetrical haircut and chic new outfit. I, too, had begun to feel more like the contemporary craft artist I wanted to be. Image is not the solution to everything, but dressing the part to support your work is a step toward business success.' 
  • Words shape your company's image. Make sure they reflect what you want said about your business. 'I found I had to upgrade the look and feel of my marketing materials to enter a bigger league. I had an elegant logo created that would reach a more sophisticated audience than I had previously targeted, but my written materials did not match the upscale look. Through a referral, I met a gifted copywriter. I loved what she wrote but could never have produced those words myself. I was too modest. The bonus of having a great copywriter has been twofold. The mental and emotional time it would have taken me to create those marketing messages is now devoted to doing what I do best and living up to these marketing messages.'    
  • Contact your customers frequently, but don't worry if they don't respond quickly. 'I finally came to the conclusion that I had to send out frequent mailings without worrying about responses. The remarkable thing is that it works with different people each time, creating a revolving list of customers, exactly what I want. So if someone is paying attention to me for the first time in four years, that's okay.'   
  • Learn from each experience - positive or negative - and move forward.  'I have experienced several dead-ends in my business. You could call them failures, but along the way, they taught me what I can't do and what I'm not good at. They also have shown me which dream I need to discard and which dream I need to continue dreaming. I spent several years trying to be the next Laura Ashley, but time after time I received messages from the commercial world and from my heart and brain telling me that this wasn't my ultimate calling. Eventually I hopped off the design path and leapt on the professional speaking route and never looked back.' 
  • Until they say, 'Never call us again!' don't give up. Keep calling.  'Paper House Productions has been my favourite greeting card company for many years. From the first time I saw their cards, I visualized having images of my eggs as part of their line and I pursued them for several years. In 1997, nine years after my first letter to Paper House, my eggs were featured in their catalogue in a row of note cards, next to Faberge's.'
  • Heed the advice of those who have gone before you. 'When an NSA colleague, Nancy Stevens, referred me for an opportunity to be a keynote speaker for a group in Argentina, I knew there would be many hurdles I'd have to leap over. I had never addressed such a large audience, nor had I ever had to speak for such a long period of time. I began talking to colleagues about my forthcoming trip abroad. Nancy Stevens and others recommended a book on cultural differences called Kiss, bow or shake hands, which I read carefully. I also had tea with a woman from Buenos Aires in order to make sure my references would be clear to the audience. All the legwork required for the venture paid off. It was a thrill being hailed as an internationally known speaker.'      
  • It is important to thank everyone who has helped you in significant ways. 'When I teach strategies for growing a business, I always include thanking people who have helped you in significant ways - showing your gratitude when someone gives you a great lead or referral, a piece of advice, or has simply said something that has helped you grow your business. All that is required is the simplest line in the mail - "thanks so much for the referral" - or a quick phone call. That little touch can work wonders.'  
  • Stay focused on the people who are buying your products. 'I often go to a day spa I like and frequently talk to the owner, Noel. She truly nurtures her customers and they respond by caring about her and her spa. As a marketing ploy, she gives a $5 gift certificate to each customer and a reduced price on haircuts for customers who make appointments at hours when the spa is slow. I took her up on both offers. When I arrived for my first haircut the receptionist personally escorted me and asked "While you're waiting for your shampoo, can I bring you a cup of coffee, tea, herbal tea, or hot water with lemon?" She made me feel pampered, treasured, wonderful. A bit later, a young man in black approached. "I'll be giving you your shampoo" and he too escorted me to my chair. Once there, he asked "May I massage your neck and shoulders while we wait for the water to warm up?" I felt like a goddess. The haircut was equal to every other part of the experience. For Noel's $5 investment, I became a regular customer.'  
  • A mastermind group can help you develop to the point where you can afford luxuries with or without a tax write-off.  'For years I'd been trying to figure out how to go to a luxury spa and write the trip off as a business expense. My accountant informed me that as long as the trip was busines-related and could be documented as such, then it would be an acceptable tax deduction. In the mid 1990s, I got together a support group for my business that is still going strong. I invited several of my entrepreneurial friends to my home for a brainstorming session. I wanted to form a mastermind group that would meet monthly to focus on one another's businesses and take an annual spa retreat for the purpose of professional development and business planning. The spa trip hasn't happened yet, although I can tell it's closer to reality. My dream was big, a tax-deductible spa vacation. The irony is that I achieved a truly bigger goal, a functional support group.' 

If you are in business, take some time out now to consider how you might apply any of these tips to increase the success of your business. It will be time well spent.

P.S. If you're interested, I can refer you to a great hair stylist, image consultant, graphic and web designers and a wonderful copywriter - so please let me know!

P.P.S. If you're interested in joining a business mastermind group, please read on and call me to let me know. 

For more free tips and resources and to find out about one-to-one business, executive or life coaching, group coaching, Emotional Freedom Technique (E.F.T.) workshop dates or to arrange an individual E.F.T. session, visit the Blue Sky Coaching website at Tania can be contacted Monday to Friday between 8 am and 8 pm (Adelaide CST), on (08) 8338 3134 or 0411 471 941 or by e-mail on

  Interested in Joining a Business Mastermind Group?


If you are a SOHO (small office, home office) business owner and interested in joining in a business mastermind group with me, please let me know.

I'd like to form two groups that meet regularly once a month, one in person locally in Adelaide and a second virtual group that meets by teleconference.

I envisage each group would have no more than six members and in each meeting we'll discuss our goals, our successes and challenges and our opportunities for the coming month as well as report back on the previous month.

If you're interested, please call me on (08) 8338 3134 or email me on and let me know!

  Autumn Special Competition

Win! A copy of 'The Four Agreements: A Practical Guide to Personal Freedom'  by Don Miguel Ruiz and two business, executive or life coaching sessions with me valued at over $300!

In The four agreements, Don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering.

Based on ancient Toltec wisdom, The four agreements offers a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness and love.

Competition drawn on 31 May. Enter now!

  13 May Energy Tapping Workshop and News

I'm pleased to say, work on my soon-to-be-released Energy Tapping Workshop DVD is going well and it's on track for release in early June.

Thank you Olga for putting in your order. How exciting, my first order!

I'll be holding a *special release DVD sale* for Living the dream subscribers in June, so stay tuned if you'd like to buy a copy for yourself, as a gift for a family member or friend, or if you are a health care professional - E.F.T. is a great technique to teach or use with your clients.

E.F.T. is one of the most powerful, proven tools I've encountered and I'm looking forward to sharing this amazing technique through my workshop DVD with a wider audience through my workshop DVD.

If you'd like to learn E.F.T., which you can use anywhere, anytime, to help quickly:

*release stress

*overcome anxiety, depression, panic attacks, fear of public speaking, heights, flying

*deal with self-sabotaging and limiting beliefs and behaviours like 'I could never do that', 'It's not possible'

* overcome confusion and procrastination

* deal with addictions - food, smoking, gambling, substances;

* relieve debilitating physical pain, such as backache and migraine headaches,

please join me in my last energy tapping workshop before I go on maternity leave.

The workshop will run from 9.30 am to 12.30 pm on:

  • Saturday 13 May 2006

Be quick to register as this workshop is limited to 6 participants and I have just 2 places left! 

To register your place online, just click on the Energy Tapping Workshop (E.F.T.) button.

COST: $85.00 * pp (includes morning tea and workbook). 

* EARLY BIRD DISCOUNT: A $10.00 discount applies if you register and pay by Wednesday 3 May.

So, register TODAY and pay only $75.00.


call me to arrange your own, individual 45-minute E.F.T. session, which I can do with you in person in Adelaide, or by telephone wherever you may be in Australia or the world, between 8 am and 8 pm, Adelaide CST, Mondays to Fridays.

COST: $60.00


I'm also available until 30 June to conduct in-house workshops for business or corporate groups.

Please call me on 0411 471 941 or (08) 8338 3134 to discuss your requirements.

  Next Month: 10 Keys to Successful Networking

Do you enjoy networking, or do you dread it?

I'm a bit of a chatterbox, so although I'm also a bit shy, I enjoy networking and meeting new people. In fact, some of my best friends and business associates are people I've met through networking.

It's also been of great assistance to me both in my professional career and in growing my coaching business. In fact, as a SOHO business owner, I would say that it's critical.

Next month I'll share my top 10 tips with you on how to do it successfully.

  Telephone Coaching Specials

Would you like to do some one-to-one business, executive or life coaching with me before 30 June? I work with my own coach fortnightly and wouldn't be without her!

Until 31 May, I'm offering some  *very special* rates for one-to-one telephone coaching as I currently have capacity for three new clients. 

So, whether you're interested in just one session to get you kick-started or a series of six or more to help you fast-track your goals, please give me a call ASAP to discuss your situation, or if you're ready, to book your coaching session(s). We can work together by telephone either weekly, fortnightly or at other intervals that suit you, Mondays to Fridays (Adelaide CST), by appointment between 8 am and 8 pm. 

Here's what one of my clients Karen, a partner in a financial services firm, said about her coaching experience:

'Life coaching with Tania has been one of the most positive things I have done in my life!

Tania is warm and encouraging and therefore instils in you the belief that you can achieve anything. She takes huge overwhelming goals and breaks them down into manageable steps, holding your hand every step of the way. She equips you with skills that will assist you throughout your whole life.

Life coaching has increased my self-awareness and I now achieve more in a day than I ever did. I would thoroughly recommend life coaching to those who want to unleash their potential and work toward being all they can be.'

My telephone special coaching rates for 45-minute sessions are just:

  • $100 per session for life coaching or business start-up coaching
  • $150 per session for business entrepreneurs in established businesses
  • $200 per session for executives.

This special offer is only available for telephone coaching commenced before 31 May.

If you're interested, please call me ASAP on (08) 8338 3134 or 0411 471 941 or email me on to get started, as I'll only be available until 30 June. 

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Solutions for a Sustainable Future

June 3rd & 4th     10 am - 5 pm daily

Ridley Centre, Royal Adelaide Showgrounds, SA

Timed to lead into World Environment Day on 5th June, the ecolivingexpo aims to showcase products and services that promote environmental responsibility or contribute to a sustainable future through design, construction and operation.

The ecolivingexpo aims to encourage the general public to embrace 'eco living' as the new emerging lifestyle trend through displays, activities and a comprehensive program of informative presentations.

Visitors will leave, able to make informed choices to reduce our impact on the environment, while helping to improve their quality of life as well as save money.

Among the displays will be solar energy, conservations, organic garden design, eco tourism, recycling techniques, energy efficient housing, architects, organic skin care, rainwater tanks, permaculture, ethical investment, green loans, education, water conservation and organic produce and vignerons.

For more information


or contact

Event Organiser: Pia Vogrin on 0419 853 614.  

Kids Future Kids Launch and Badge Day

Kids Future Kids seeks volunteers to help with their badge day on Friday 26 May. Anyone willing to donate a couple of hours of their time between 7 am and 7 pm on Friday 26 May is requested to contact kfkpromotions on (08) 8346 9686 or email

Kids Future Kids is an independent, community not for profit organisation that is passionate about improving the lives of the most disadvantaged kids in our community through building self-esteem, life and leadership skills.

The badge day coincides with the formal launch of KFK under the Gawler Place canopy in Rundle Mall at 3 pm.

The SA Police jazz ensemble will be performing and there will be plenty of giveaways and excitement! We warmly extend the invitation to all volunteers and students helping with the badge day to attend the launch.

For further information on Kids Future Kids, visit

Repetitive Patterns Workshop

Saturday & Sunday, 10 am - 4 pm, 27 - 28 May

There are many different areas of our lives in which patterns repeat. This can occur in relationships, when we find ourselves with the same type of person again or being treated a certain way again! It also occurs in our level of finances, our level of success or lack of it at work, our ill health or level of accidents.

Learn why these patterns repeat, the lessons that we're meant to learn from them and how to break the cycle, in this weekend workshop.

Cost: $200 employed, $150 concession.

To register your interest in attending or ask questions, just call, fax or email Dr Jodi Smith, PhD on phone/fax (08) 8355 0230 or email:

Reading this ad? Then why not place yours here. Do you have a great product, service or special offer that you'd like to let hundreds of entrepreneurs, SOHO business owners, busy professionals and business executives know about? To find out more about advertising in this e-zine and to reserve your spot, e-mail Tania your details today at and include 'e-zine ad' in the subject line.

Advertising Disclaimer: Blue Sky Coaching does not endorse or represent the accuracy or reliability of any of the advertisements included above or the quality of goods, services or information obtained by you in connection with engaging the services of or purchasing goods from the above suppliers.