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by Tania Basheer, Publisher

10 Steps to Successful Networking

Vol . 2, Issue 5
27 May 2006
  In This Issue:
Living the dream is published by Tania Basheer, Blue Sky Coaching on the 27th of every month.

Please add tania@blueskycoaching.com.au to your e-mail address book if you'd like to make sure that you don't miss any future issues.

This e-zine and all previous issues can be viewed at: blueskycoaching.com.au/ezine
  Welcome Quote of the Month
Welcome to Living the dream, my monthly e-zine written to inform, inspire and invite you to take action and start living your dream.

If you enjoy reading this e-zine, please pass it on to anyone else you think might enjoy it too.

'I'm not telling you it's going to be easy. I'm telling you it's going to be worth it!'

- Art Williams

  Hi! From Tania

Hi Reader,

I hope you've had a great month.

I'm happy to say we've now set up our nursery and are about to start baby classes. Just as well, because I only have 10 weeks to go. Oh, and my new car has been fantastic.

The bad news is I've succumbed to a cough and cold these last two weeks, which has been really uncomfortable, and I'm being the biggest baby about it!

It's made me really appreciate how great it is to be healthy and how important it is to nurture ourselves.

I hope you enjoy this issue and stay warm, healthy and happy as winter kicks in here in Australia.

Warm wishes,


Tania Basheer - Publisher
Living the dream e-zine

  Feature: 10 Steps to Successful Networking

Do you enjoy networking, or do you dread it?

I've found networking has helped me both in my professional career and in growing my coaching business. In fact, as a SOHO business owner, I would say that it's critical.

An unexpected benefit I've found is that some of my best friends and business associates are people I've met through networking.

Here are 10 steps that Adam Urbanski of Marketing Mentors recommends and guarantees will bring you success in all your face-to-face networking:

  • Brush up on your communication skills: Don't forget, people do business with you not because they understand your product, but because they feel understood. Focus on developing a rapport and connection with people you meet - not on making a sale. That's not what networking is about. Be interested in every conversation you have. We can all do this, even if we are naturally quiet and reserved.
  • Plan adequate time to prepare for and debrief after each event: Arrive on time, plan ahead what you'll do when you arive, plan when and how you'll follow up and do that within 24 - 48 hours. When you debrief, evaluate whether the event was a worthwhile networking opportunity. Were the right kind of people there? Did I connect with these poeple? Would I do it again?
  • Decide who you want to meet and then select the right kind of networking opportunities for you: There are no right and wrong groups in general, only the right or wrong groups for you. There are basically four main categories of groups out there - professional associations, non-profit groups, typical networking groups and lead exchange groups. Professional associations are great places to get business if you are an expert within your own profession, with specialist skills your peers need. Alternatively, you can position yourself as an expert for other professional groups. For example, a CPA conference is a great place for a marketing expert to network because most of these people don't know how to attract clients, so they are ideal prospects. Participation in non-profit groups is a longer term strategy as it can give you a lot of positioning and open doors to greater contacts later on. Typical networking groups, such as Chambers of Commerce, BECs and private networking groups differ in size and structure and attract a mix and match of people, so they can be a bit hit and miss because you don't have a specific target audience. Finally there are the leads groups, like BNI. These can be effective if the group has great members . However, if everyone in the group is just starting out they can be a disaster as n0-one has established business networks or enough business to share.
  • Prepare an attention-getting *audio* business card (ABC): Just like you spend hours, days, weeks or months on designing your business card, you need to spend time crafting your personal introduction. Do it before you attend. It's not something that will just come out! Keep it short and conversational. A good introduction will include who it is you work with (ideal clients), what their core problem is and what the benefits are of working with you, your service or product. Aim to ask the person you're meeting about themselves first so you can modify your ABC accordingly.
  • Plan your positioning: When you do this, you don't need to prospect. Instead, your target clients come to you! There is a dramatic difference between people coming to you versus you chasing them. Some ways to do this are being the guest speaker or the MC.
  • Have an attraction tool or 'hook': It needs to be something you can give or send that is attractive to the people in your target audience, such as an informative or motivational CD, an article, newsletter or catalogue.
  • Identify and befriend centres-of-influence: Each group will have either a leader or members who can position you, give you instant credibility with everyone else and open doors for you to lots of new contacts. So, rather than exchanging 10 cards at each meeting, exchange fewer cards, but with these key people.
  • Deliver value and build relationships by being interesting: Most conversations at networking events are 'small talk' and don't go anywhere. Be different. Ask thought-provoking questions, be a little controversial. It will completely set you apart from the people that engage in boring 'small talk.'
  • Have a plan about how to achieve maximum visibility when you are there: Networking by nature is one-to-one and very time-consuming. So if you're going to attend an event, find a way to get yourself visible to as many people as you can by, for example, donating a raffle or door prize or volunteering to introduce the speaker.
  • Follow up. Follow up. Follow up! Create a system for doing this and continue ti follow up, unless they tell you not to. Most people waste good opportunities for forming relationships by not following up more than once when they've met an ideal customer or client.

If you'd like to learn more secrets about how to use networking to connect with influential people, build life-long strategic alliances and effortlessly attract more clients and referrals without pitching, feeling awkward and worrying about rejection, visit Adam's website: http://www.themarketingmentors.com

And, if you live in Adelaide and you're interested in joining a great women's networking group that I've belonged to since 2000, ask me about The Adelaide Network. I'd be happy invite you to an upcoming event as my guest.

For more free tips, strategies and resources and to find out about one-to-one business, executive or life coaching, the Energy Tapping Workshop (E.F.T.) DVD or to arrange an individual E.F.T. session, visit the Blue Sky Coaching website at www.blueskycoaching.com.au. Tania can be contacted Monday to Friday between 8 am and 8 pm (Adelaide CST), on (08) 8338 3134 or 0411 471 941 or by e-mail on tania@blueskycoaching.com.au

  Business Mastermind Group: Starts 6 June

Thank you to everyone who responded to my Business Mastermind Group invitation!

Tuesday morning (Adelaide time) has proven to be the winning time and we now have a great mix of members making up our virtual mastermind group, based in Adelaide, rural SA and Dallas, Texas. I'll be in contact with all group members this week to make final arrangements for our first call on Tuesday, 6 June. Aplogies to those people who responded that I won't be able to accommodate this time. When I return from maternity leave, I'll look into forming another group for anyone that might be interested then.

A Professionals Mastermind Group was also suggested by one reader, Chris, so if you'd be interested in participating in a Professionals version, please let me know. I'd be happy to form a group along similar lines to our business owners group.

At each monthly meeting we'll discuss our current goals, successes, challenges and opportunities for the coming month, as well as report back on the previous month.

Reader, if you'd like to have your name put on a *waiting list* for an upcoming group starting later this year, please contact me on +61 (8) 8338 3134 or email me on tania@blueskycoaching.com.au and let me know.

  Autumn Special Competition: Drawn 31 May

Win! A copy of 'The Four Agreements: A Practical Guide to Personal Freedom'  by Don Miguel Ruiz and two business, executive or life coaching sessions with me valued at over $300!

In The four agreements, Don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering.

Based on ancient Toltec wisdom, The four agreements offers a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness and love.

Enter now. Competition drawn on Wednesday 31 May.

  The Energy Tapping Workshop DVD - Order Now!

I'm really excited to say my Energy Tapping Workshop DVD is now ready for release!

Thank you to everyone who has already placed their order.

To order your copy in my *special release DVD sale* - on now - just click on the Energy Tapping (E.F.T.) button.

You'll see there are three DVD package options available for you to choose from, depending on your needs, so no matter whether you have some or no prior experience of E.F.T., there's a package to suit you.

In just a few hours, you'll learn step-by-step how to use E.F.T. to help you:

  • eliminate stress, anxiety, depression and panic attacks
  • control your fears - like crowds, heights, flying, spiders, public speaking
  • end your self-sabotaging and limiting beliefs and behaviours
  • overcome procrastination and increase motivation
  • improve your self-confidence and self-esteem
  • subdue overwhelming feelings
  • boost your sports performace
  • recover from addictions - like alcohol, smoking, gambling, substance abuse
  • relieve debilitating pain - like backache and migraine headaches
  • lose weight.

And, if you order by 15 June, you'll save $10 off the recommended retail price.

E.F.T. is a great technique to use with your family and friends or, if you're a health care professional, to use with your clients and teach them too.

E.F.T. is one of the most powerful, proven tools I've encountered and I'm looking forward to sharing this amazing technique with a wider audience through my workshop DVD.

  Next Month:10 Ways to Make Time for Your Life

Does your life seem out of control at times, almost like it's not your own?

Next month we'll look at some great ways to put YOU and your life back on the top of your list.

  Living the Dream will Soon be on Maternity Leave

Just a quick note to let you know that Living the dream will be going on maternity leave with me from July 2006 and then coming back online later this year.

Thanks for your great feedback to date and please email me with any ideas you might have on specific topics you'd like covered in coming 'Top 10 Tips' in future e-zine issues. 

  Sponsors and Advertisements


End of Financial Year Health Check


Reach Planning Solutions would like to offer you the opportunity to ensure that you're:


  • taking advantage of all available tax concessions when investing
  • minimising capital gains tax
  • using gearing and superannuation efficiently to create wealth
  • managing your debt efficiently
  • protecting your growing asset base and future income earning potential
  • getting value for money with ongoing service.

To arrange your free, one-hour consultation with me for yourself and/or a family member or friend, please call me on (08) 8362 6772 or 0411 402 283.


I look forward to the opportunity to help you.


David Siostrom

Reach Planning Solutions


50 Fullarton Rd. Norwood, 5067.

Authorised Representative of Millennium 3 Financial Services Pty. Ltd.

Australian Financial Services Licensee

Licence Number 244252

Ph: 8362 6772

Mob: 0411 402 283

Fax: 8362 9261

Email: davids@mgf.com.au

Give back to yourself ...

Endermologie - the No.1 cellulite treatment in the world!

Anti-cellulite|Wellbeing|Anti-ageing|Women and Men|Results

Unique non-invasive way of shaping your body, reducing cellulite, draining adipose tissue and improving wellbeing.

Treatment works by breaking down cellulite, removing toxins and fluid retention.

Collagen and elastin production is boosted generating healthier rejuvenated skin tone.

Over 100 000 treatments performed worldwide every day. Endermologie is the choice treatment for those serious about fighting cellulite.

Book for your free demonstration. Take advantage of amazing savings with treatment packages.

Oxygen - mind body soul

Wellness Clinic

232 Henley Beach Road, Torrensville SA 5031

8443 5433

SMS Messenger:

  • The World's Most Advanced SMS Software
  • Send SMS from your PC - Now!

SMS messaging is unrivalled by any other communication medium. Faster than email, less intrusive and cheaper than phone calls - SMS has become an essential business tool.

SMS Messenger combines simplicity with industry-leading features:

  • email-like interface
  • send individual/group SMS from your PC to mobile phones
  • receive SMS replies to your PC
  • share groups across your network
  • long text function allows you to type long messages - which are split and sent in sequence
  • be alerted when a message you send has not been received
  • access to all Australian phone networks - including CDMA, Orange, 3 and ported numbers
  • link to Microsoft Outlook Address Book (updates automatically)
  • simple import of 'bulk' names and numbers from Microsoft Access, Excel, Word and text files.

To find out more, call today!

1300 767 903



Solutions for a Sustainable Future

3 - 4 June 10 am - 5 pm daily

Ridley Centre, Royal Adelaide Showgrounds, SA

Timed to lead into World Environment Day on 5 June, the ecolivingexpo aims to showcase products and services that promote environmental responsibility or contribute to a sustainable future through design, construction and operation.

The ecolivingexpo aims to encourage the general public to embrace 'eco living' as the new emerging lifestyle trend through displays, activities and a comprehensive program of informative presentations.

Visitors will leave able to make informed choices to reduce our impact on the environment, while helping to improve their quality of life as well as save money.

Among the displays will be solar energy, organic garden design, eco-tourism, recycling techniques, energy efficient housing, architects, organic skin care, rainwater tanks, permaculture, ethical investment, green loans, education, water conservation, organic produce and vignerons.

For more information

visit www.ecolivingexpo.com.au

or contact

Event Organiser: Pia Vogrin on 0419 853 614.

Understand Yourself Workshop

Saturday & Sunday, 10 am - 4 pm, 24 - 25 June

A weekend workshop designed for adults who want a greater understanding of themselves, who they are, what they believe, why they are the way they are, as well as insights into what they want to do with their lives, the type of person they would like to become and how to make these changes to create their ideal life.

Cost: $200 employed, $150 concession.

To register your interest in attending or ask questions, just call, fax or email Dr Jodi Smith, PhD on phone/fax (08) 8355 0230 or email: jodi@emergingself.com.au

Hair & Beauty with Attitude

Share your hairdressing experience with a friend who has not previously visited my salon and, when you do, each of you will receive 50% off the price of your individual services.

This is an ongoing invitation and every time you introduce a new client, you will receive 50% off your hairdressing service (not product).

I was trained by Redken in America as a Redken trichoanalyst and, as a director and chairman of the SA Ladies Hair Fashion Council and judge of SA Hairdressing Championships for 15 years, I understand the importance of creating a beautiful hair style, but more importantly, that the style enhances your appearance and suits your hair type and lifestyle.

Contact David Sheridan of Hair & Beauty with Attitude, 191 O'Connell Street, North Adelaide (next door to the Piccadilly Theatre) on (08) 8267 2969. Please let me know you received my invitation through Tania's e-zine when you call.

Reading this ad? Then why not place yours here. Do you have a product, service or special offer that you'd like to let hundreds of entrepreneurs, SOHO business owners, busy professionals and business executives know about? To find out more about advertising in this e-zine and to reserve your spot, e-mail Tania your details today at tania@blueskycoaching.com.au and include 'e-zine ad' in the subject line.

Advertising Disclaimer: Blue Sky Coaching does not endorse or represent the accuracy or reliability of any of the advertisements included above or the quality of goods, services or information obtained by you in connection with engaging the services of or purchasing goods from the above suppliers.