by Tania Basheer, Publisher

10 Marketing Strategies for your SOHO Business

Vol . 3, Issue 5
27 May 2007
  In This Issue:
Living the dream is published by Tania Basheer, Blue Sky Coaching on the 27th of every month.

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  Welcome Quote of the Month

Welcome to Living the dream, my monthly e-zine written to inform, inspire and invite you to take action and start living your dream.

If you enjoy reading this e-zine, please pass it on to anyone else you think might enjoy receiving it too.

You can read previous issues or subscribe to Living the dream at

The next message you need is always right where you are.

- Ram Das

  Hi! From Tania

Hi Reader,

Even though I've found this month personally challenging, it's also been exciting and fascinating at the same time.

Rick and I really experienced the highs and lows of parenthood, travelling to Perth with Jake while he was sick. What a beautiful place! Even though we only had a limited amount of time to explore Perth, we did get to visit the Swan Bells (Jake's favourite), Kings Park and Jacob's Ladder, Fremantle and Cottlesloe Beach (my favourite) and caught up with two of my coach friends.  

This month, I also sold my first DVD package in Fiji, thanks to a referral source in Adelaide and, I welcome my first subscriber from Iceland!

I hope you enjoy this month's issue. If you're not in business, please feel free to forward on this month's tips to anyone you know who is. I'm sure they'll find the marketing strategies really helpful.

Warm wishes,


Tania Basheer - Publisher
Living the dream e-zine

  Feature: 10 Marketing Strategies for Your SOHO

Public speaking can be a really effective and low-cost marketing strategy to use to attract business. 

Here are 10 more strategies that, according to Jay Levinson and Seth Godin - authors of Guerilla marketing for the home-based business - can be especially effective for small business owners and can give us an advantage over the big guys:

  • Positioning: Who exactly are you and what do you stand for? While established companies might have a hard time changing their position in the marketplace, home-based businesses can assess the competition and totally re-position themselves in a way that sets them apart.
  • Customer service: Overwhelming your customers with personal, unexpected service, dedicated to delivering exactly what they want, is the single best way to keep your customers for life.
  • Word of mouth: A SOHO's best friends are enthusiastic customers who go out of their way to refer people to your business. With a well-conceived SOHO marketing plan, you can create a large and growing following of this type.
  • Publicity: Home-based businesses can use niche media such as local papers and trade journals or newsletters to establish themselves in their field. Publicity isn't always free, but your investment of time, effort and money can return tremendous dividends.
  • Printed materials: An effective image in print is critical for home-based businesses. First impressions generated by flyers, business cards or brochures are extremely important. Consider the cost of producing these marketing materials as an investment, not an expense.
  • Direct mail: Although mass audience marketers have turned this potentially powerful tool into an intrusion, as a SOHO, you have the opportunity to turn direct mail on its ear, by using it as a way to build one-to-one relationships with your prospects or existing customers.
  • Newsletters: What if you could create a direct communications pipeline between you and your customers - a marketing piece that your prospects would look forward to receiving? You can, with your own regular newsletter or e-zine (electronic magazine). 
  • Classified ads: Imagine a low-cost marketing medium where people come looking to buy from you. Classifieds are often useless to big business, but can be a solid gold weapon for the home-based business.
  • Networking: Virtually every buying decision is based on trust and trust is generated through personal relationships. Networking is an opportunity for the SOHO business owner to get out and meet their prospects in person. Remember to follow-up any prospects you meet with your other marketing tools, such as direct mail, your newsletter, brochure or a follow-up phone call.
  • The telephone: The great marketing equaliser is the telephone! By definition, a telephone conversation is a one-to-one interaction, which is perfect for you. You offer the prospect the chance to speak directly with the CEO, no matter where they might be located in the world.

For more business, executive or life coaching tips and strategies to help you achieve your goals and create and live the life you've always wanted, as well as information on one-to-one coaching to help you get there, visit or contact Tania by email on or by phone on (08) 8338 3134 or 0411 471 941.

  WA CPA Congress Speaking Gig

A quick thank you to everyone at CPA Australia who made our time in Perth last week so enjoyable, and to the biggest audience that I've had yet for an energy tapping workshop - 219 people!

I spoke to several participants after the session and was thrilled to get their feedback on how their brief taste of E.F.T. had already impacted on them, and to hear their fascination with how they might be able to use it.

It was interesting that the first question I received when I finished speaking was about The secret and how I saw E.F.T. fitting in with its message about the laws of  attraction.

My thoughts about that are that, unless your feelings are aligned with what it is you are focusing on attracting or creating in your life, the laws of attraction won't work for you, so E.F.T. is a great tool to use to remove any self-imposed barriers you might have - such as negative thoughts, feelings or behaviours - that are getting in the way of your achieving what you want.

To learn more about E.F.T. and the many ways you can use it, visit my website at:

  Autumn Special Competition

ENTER NOW! Over $150 value! Winner drawn 31 May.

Simply click on the competition image to enter for your chance to WIN a copy of The Total Energy Tapping Workshop DVD Package, including:

  • DVD
  • Downloadable workbook
  • Full-colour workbook in hard cover folder

plus a 60-minute consultation (in person or by telephone) with me.

For more information about energy tapping visit:

  Unlock the Secret to a Calm, Relaxed Mind with E.F

Learn E.F.T. - a simple, but powerful, easy-to-use technique.

Master this technique in less than an hour by watching my Energy Tapping Workshop DVD, and then use it virtually anywhere, anytime, to dissolve your negative thoughts, feelings and behaviours in just minutes!

Visit to purchase your copy of The Energy Tapping Workshop DVD package, and experience more calm, peace and happiness.

For more information about E.F.T. or to arrange a private one-to-one session with me, in person or by telephone, call me on (08) 8338 3134 or 0411 471 941.

  Next Month: Top 10 Ways to Close the Sale

Now that you have some great strategies to use to market your SOHO business, the next critical step is to turn your interested prospects into paying customers.

Next month we'll look at 10 tried and tested ways to close the sale.

  Refer a Friend and Receive a $50 Myer Gift Voucher

Reader, I've found word of mouth marketing has been largely responsible for the continued growth and prosperity of my business.

So, as a token of my appreciation, you'll receive a $50 Myer gift certificate for any family, friends or colleagues you refer to me for a business, executive or life coaching series, and your friend will receive $50 off their first month of coaching if they mention that you referred them.

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Reading this ad? Then why not place yours here. Do you have a product, service or special offer that you'd like to let over five hundred entrepreneurs, SOHO business owners, busy professionals and business executives know about?

To find out more about advertising in this e-zine and to reserve your spot for next month, e-mail Tania your details today at and include 'e-zine ad' in the subject line.

Advertising Disclaimer: Blue Sky Coaching does not endorse or represent the accuracy or reliability of any of the advertisements included above or the quality of goods, services or information obtained by you in connection with engaging the services of or purchasing goods from the above suppliers.