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Living the dream is published on the 27th of every month by Tania Basheer of Blue Sky Coaching.
by Tania Basheer, Publisher

10 Things to Include in Your Business Strategic Plan

Vol 8, Issue 3
27 March 2012

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Quote of the month

'You can have anything you want if you will give up the belief that you can't have it.' 

- Dr. Robert Anthony

Next month's feature:

10 Tips for Dealing with Difficult People

In this issue:


Welcome to Living the dream, Blue Sky Coaching's monthly e-zine, written for small business owners, young entrepreneurs and service industry professionals and filled with cutting edge success tips to help you skyrocket your income, enjoy more personal time and be known as a star in your field. 

If you enjoy receiving Living the dream e-zine, please pass it on to anyone else you think might like to receive it too. Every 50th subscriber will receive a $50 Myer gift card and so will you, if you were responsible for referring them.

You can read all previous issues of Living the dream e-zine any time at: www.blueskycoaching.com.au/ezine.

Hi! from Tania

Hi there,

Did you get to enjoy any of Adelaide's Mad March events?

Our kids took a back seat this year and, instead, Rick and I saw one show each - Mostly Glitter and Girls (a burlesque show, with a few comedians thrown in between costume changes) and Ross Noble. I'll let you guess who saw what.

We also had the pleasure, finally, of seeing the Adelaide Crows win a game of football - the NAB Cup final. I'd forgotten how yummy those churros at the football are! I must learn to make them at home, or maybe that's actually not such a good idea.

Over the next few months I'll be re-vamping my coaching and EFT websites, as well as making other changes to my business. So this month, I thought it would be good to get back to business basics and look at what should go into our business strategic plans.

Whether you've been in business for years or you're in the early days of starting one up, I hope this month's article will inspire some new thinking and insights for you about the future of your business.

Warm wishes,


Tania Basheer - Publisher
Living the dream e-zine

Feature: 10 Things to Include in Your Business Strategic Plan

Some entrepreneurs can get so preoccupied with immediate issues, they lose sight of what they're working towards - their ultimate business goals and objectives.  

Creating and working with a business strategic plan, covering the next 3 to 4 years, will serve you by shifting your focus away from day-to-day operations (and dramas) and give energy to your intentions, keeping your ultimate business goals and objectives alive and attended to.

A strategic plan needn't be long or cumbersome. See for example, Planware (US) software for a f.ree version you can complete on-line to produce a succinct 3-page strategic plan. 

If you'd like to try a fully automated, robust Australian on-line business planning tool, with built-in reminders to keep you in action, I highly recommend BPlan software. Experience your 30-day free trial here now. I think you'll be impressed. (And, yes, Adam Basheer is a relattive - he's my husband's cousin).

To summarise, here are 10 things to include in your business strategic plan (according to Planware):

  1. An assessment of the business's EXISTING strengths, weaknesses, opportunities and threats (SWOTs): List major existing strengths (S), weaknesses (W), opportunities (O) and threats (T). S and W are essentially internal to the business and relate to matters concerning resources, while O and T are external to the business, such as the industry, the marketplace, competition and new technologies. For the purpose of this exercise, treat something as either a S or a W, but not both. For example, a S might be 'a strong management team', a W might be 'overdependent on borrowings', an O 'export markets offer great potential' and a T 'market segment's growth could attract major competition.' 
  2. The Business Vision for 3 to 4 years' time: State your vision for what the business will look like in 3 to 4 years time in terms of its physical appearance, location, size, activities, etc. Consider future products, markets, customers, processes, structure and staffing. 
  3. The Mission or Purpose statement for the business covering the next 3 to 4 years: What is the purpose and role of the business? Who will it serve? What will it do, where, how etc? What will its offerings be and how will it be special or competitive?
  4. A statement of values and beliefs:  This statement addresses the values and standards governing the operation of the business and its conduct or relationships with society at large, its customers, suppliers, employees, local community, the environment and other stakeholders. This item could be especially important for not-for-profit and educational organisations.
  5. Key objectives to be realised over the next 3 to 4 years: These are the achievements and results the business wants in the medium/long term and the primary underlying reasons for being involved in the business. They are not specific goals - these come later. Aside from presumably indicating a necessity to achieve regular profits for owners (expressed in terms of a % return on investment), objectives should relate to expectations and requirements of all major stakeholders including employees. These objectives could cover growth, profitability, technology and markets, e.g.'become the leading, innovative systems company within the x market segment.'   
  6. Key strategies for business and major functional areas: These are the rules and guidelines by which the mission and objectives will be achieved. They can cover the business as a whole, including matters such as diversification, organic growth or acquisition plans, or they can relate to key functional areas, for example, 'the company's internal cash flow will fund all future growth'; 'new products will replace existing ones over the next 3 years.' A review of the previously completed SWOT analysis will make a combination or series of strategies and tactics apparent that will build on strengths, resolve weaknesses, exploit opportunities and avoid threats. List and prioritise up to 10 or so major strategies.
  7. An assessment of possible FUTURE strengths, weaknesses, opportunities and threats (SWOTs): Review your plan so far and add any new or emerging SWOTs that might not have been adequately addressed within the proposed vision, mission, objectives and strategies. 
  8. Review of your business vision, mission, values and objectives: Now, do or will the strategies you've identified and prioritised improve the initial SWOT done, in alignment with your vision, mission, values and objectives? They should. Refine, revise or re-state your key strategies to deal with any perceived FUTURE SWOTs and to make sure all elements of your plan are realistic, specific, practical, consistent and mutually supportive or in alignment.
  9. Define major goals achievable over the next 3 to 4 years: Based on the foregoing, quantify key, high-level targets that are achievable over the next 3 to 4 years in terms of sales, market segments/share, products/services, finances, operations, technologies, employment, profits, etc.
  10. Outline your prioritised strategic action programs: Now, based on the proposed strategies and goals that you've set, outline up to 6 major action programs in order of importance. For each one, indicate what, by who, where, how and when they'll be completed, i.e. specify the resources, objectives, time-scales, deadlines, budgets and performance targets for each action program.

Would you like my assistance in creating a strategic plan for your business and keeping you accountable to it? Please contact me on either 0411 471 941 or email me on tania@blueskycoaching.com.au and we can chat or meet in person to discuss your situation and your needs and how we can work together and achieve the business results you want. 

Read more tips:  10 Ways to Increase Your Sales Success; 10 Tips for Better Cash Flow Management; 10 Ways to Increase Your Business Cash Flow; 10 Things to Do When Business Goes Quiet; 10 Tips for Successful Strategic Alliances; 10 Important Skills for Young Entrepreneurs; 10 Business Development Strategies for Professional Practitioners; 10 Ways to Attract all the Clients You Need; 10 Ways to Have a Business and a Life.

For more business and life coaching tips to help you achieve your goals and create and live the life you've always wanted, visit: www.blueskycoaching.com.au/ezine/index.php. To find out more about how you can work with me personally, visit: www.blueskycoaching.com.au, or call me on 0411 471 941 or (08) 8338 3134 or e-mail me on tania@blueskycoaching.com.au.


End Limiting and Self-sabotaging Beliefs and Behaviour with EFT

What stands in the way for you of creating business success? If it's your own doubts and fears and self-sabotaging beliefs and behaviours, then EFT can help you to quickly dissolve those barriers to your success.

Visit my EFT website now for details about how you can learn EFT quickly and easily anywhere, anytime (no matter where you might be in the world) and start making positive changes and enjoying life.

While you're there, remember to enter my monthly EFT competition for your chance to WIN my EFT home study package, valued at $97! 

I'm currently available for personal consultations and group workshops on Thursdays and Fridays between 10 am and 5 pm. Please call me on 0411 471 941 to discuss your needs and/or to book in a time.

Tania Recommends ... B Plan On-line Business Planning

B Plan is a great on-line business planning tool that I'm really excited to share with all of my business owner and entrepreneurial clients.

It uses a step-by-step approach to deliver a clear and concise business plan. It also takes the guesswork out of the planning process and will challenge you, in a positive way, to really think about the critical issues facing your business. So, if cash flow is one of your important issues, what strategies and actions will you use to manage it?

B Plan will then help you  follow through with your actions and meet any deadlines with a series of automatic reminders. Managing team members can also be an issue. With this tool, you can allocate tasks to your team, and let BPlan track these for you. You'll be more efficient, positive and effective as a result of BPlan, which is great for the business as well as great for you!

Experience your 30-day BPlan f.ree trial here now.

Easter Coaching Competition - Enter Now!

Easter Competition - Closing Soon!

Enter now for your chance to WIN either 2 business or 2 life coaching sessions with me, plus a copy of The Art of Being, 101 ways to practice purpose in your life by Dennis Merritt Jones.

Prize valued at over $300! 

Would you like to live in the now, but don't know how?

For our busy lives of 'doing,' popular spiritual teacher Dennis Merritt Jones gives practical and simple ideas to live in the present moment and bring forth purpose and meaning in life.

Summer Competition Winner: D.Bryce

Next Month: 10 Tips for Dealing with Difficult People

Would you like to have the ability to stay cool, calm and collected even when dealing with the most difficult people?

Next month I'll share ten principles with you to keep in mind when faced with challenging communication scenarios.

Sponsors and Advertisements


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As a speaker, trainer, coach and consultant, I can deliver what you need, when you need it.

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Persuasive Presentations




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Go within and you won't go without


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Reading this ad? Then why not place yours here. Do you have a product, service, workshop or special offer that you'd like to let hundreds of entrepreneurs, SOHO business owners, busy professionals and business executives know about? To find out more about advertising in this e-zine and to reserve your spot for next month, e-mail Tania your details today at tania@blueskycoaching.com.au and include 'e-zine ad' in the subject line. As a subscriber to this e-zine, you can receive f.ree advertising, based on availability, if you submit your advertising copy to me by the 20th day of the month.

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